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Job Description:
Own and steer the execution of the Global Brand Strategy, ensuring consistent deployment throughout EM Central, delivering all relevant Brand KPIs. Ensure execution excellence and consistent deployment of a holistic brand marketing plan across all communication channels, retail, PR, Digital and Media in alignment with Global and EM BA Strategy. Represent the brand activation needs of all markets within the Emerging Market Central and provide this input to the hub teams in Emerging Market.
Key Responsibilities:
• Plan and drive the execution of the EM Central Omni-channel marketing activation calendar and drive local market initiatives where relevant
• Discuss the Marketing Working Budget/SWB allocation across EM Central with Senior Director Marketing and the BUs within Global guidelines as part of planning process in alignment with the Emerging Markets BA team.
• Drive Key City Attack Plans within EM Central, ensuring consistent execution and delivery against Brand KPIs.
• Coordinate the effective implementation of Concept-to-Consumer and Sales Strategy as well as Excellence tools within sales channels across EM Central, in line with the Omni-channel activation calendar.
• Distribute Global Wholesale Trade Marketing tools to other Brand Activation functions within EM Central.
• Consult with Global Brand Management on the creation of a Publishing strategy for EM Central, including Newsrooms and execute the agreed strategy. This strategy to be aligned with Sr Director Marketing EM Central.
• Lead CRM efforts across the Market, including database growth and creation of a Market-relevant loyalty scheme in conjunction with Global Brand Management.
• Represent the market priorities and brand activation needs of all countries within EM Central to the Emerging Market Brand Activation and CTC teams.
• Manage key projects and initiatives for brand development across the Emerging Market Central as assigned by the Sr Director Marketing – EM Central, ensuring high level of influence with key stakeholders based in each region within Emerging Markets.
• Leverage the full range of brand assets - our retail stores, sports marketing assets and Entertainment Partners across Emerging Market Central.
• Lead Digital, Social and e-COM to define the overall digital strategy of all categories in, delivering innovative and leading executions according to the EM & Global guidelines and business objectives
• Drive EM Central Brand KPIs and monitor Brand Health via tracking studies.
• Brief EM Brand Team and Global Teams regarding any relevant consumer/Market research studies.
• Provide input and reports to EM Brand Teams related to Market priorities where required to improve EM Central Brand KPI performance.
• Provide a clear vision and direction to indirect teams with relevant objectives and KPIs.
• Establish a high performance culture and drive employee engagement, leading by example.
• Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
• Identify and develop high-potential talents, to fuel the team's succession plan.
• Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.
KPI’s:
• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Market Share
• Market Sales vs Plan
• Market Direct Brand Contribution vs Plan
• Direct to Consumer traffic and conversion
Key Relationships:
• Brand Activation functions in sub-Market
• Brand Management functions in Global as well as EM level
• EM Central BU Directors
• EM Concepts-to-Consumer team
• External Agencies
Knowledge, Skills and Abilities:
• Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred)
• Strong expertise in digital and social media
• Leading and managing a diverse team (incl. remote management)
• Marketing budget management
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and consumer minded brand builder)
Requisite Education and Experience / Minimum Qualifications:
• University degree in Business or a minimum of 8-10 years equivalent professional experience, ideally in Sales and/or Marketing ; 4 years leadership experience.
• Previous experience in a Matrix organization with Global and Local exposure.
• Fluent in English
• Fluent in Arabic or French helpful
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
Job Description:
Own and steer the execution of the Global Brand Strategy, ensuring consistent deployment throughout EM Central, delivering all relevant Brand KPIs. Ensure execution excellence and consistent deployment of a holistic brand marketing plan across all communication channels, retail, PR, Digital and Media in alignment with Global and EM BA Strategy. Represent the brand activation needs of all markets within the Emerging Market Central and provide this input to the hub teams in Emerging Market.
• Plan and drive the execution of the EM Central Omni-channel marketing activation calendar and drive local market initiatives where relevant
• Discuss the Marketing Working Budget/SWB allocation across EM Central with Senior Director Marketing and the BUs within Global guidelines as part of planning process in alignment with the Emerging Markets BA team.
• Drive Key City Attack Plans within EM Central, ensuring consistent execution and delivery against Brand KPIs.
• Coordinate the effective implementation of Concept-to-Consumer and Sales Strategy as well as Excellence tools within sales channels across EM Central, in line with the Omni-channel activation calendar.
• Distribute Global Wholesale Trade Marketing tools to other Brand Activation functions within EM Central.
• Consult with Global Brand Management on the creation of a Publishing strategy for EM Central, including Newsrooms and execute the agreed strategy. This strategy to be aligned with Sr Director Marketing EM Central.
• Lead CRM efforts across the Market, including database growth and creation of a Market-relevant loyalty scheme in conjunction with Global Brand Management.
• Represent the market priorities and brand activation needs of all countries within EM Central to the Emerging Market Brand Activation and CTC teams.
• Manage key projects and initiatives for brand development across the Emerging Market Central as assigned by the Sr Director Marketing – EM Central, ensuring high level of influence with key stakeholders based in each region within Emerging Markets.
• Leverage the full range of brand assets - our retail stores, sports marketing assets and Entertainment Partners across Emerging Market Central.
• Lead Digital, Social and e-COM to define the overall digital strategy of all categories in, delivering innovative and leading executions according to the EM & Global guidelines and business objectives
• Drive EM Central Brand KPIs and monitor Brand Health via tracking studies.
• Brief EM Brand Team and Global Teams regarding any relevant consumer/Market research studies.
• Provide input and reports to EM Brand Teams related to Market priorities where required to improve EM Central Brand KPI performance.
• Provide a clear vision and direction to indirect teams with relevant objectives and KPIs.
• Establish a high performance culture and drive employee engagement, leading by example.
• Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
• Identify and develop high-potential talents, to fuel the team's succession plan.
• Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.
KPI’s:
• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Market Share
• Market Sales vs Plan
• Market Direct Brand Contribution vs Plan
• Direct to Consumer traffic and conversion
Key Relationships:
• Brand Activation functions in sub-Market
• Brand Management functions in Global as well as EM level
• EM Central BU Directors
• EM Concepts-to-Consumer team
• External Agencies
Knowledge, Skills and Abilities:
• Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred)
• Strong expertise in digital and social media
• Leading and managing a diverse team (incl. remote management)
• Marketing budget management
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and consumer minded brand builder)
Requisite Education and Experience / Minimum Qualifications:
• University degree in Business or a minimum of 8-10 years equivalent professional experience, ideally in Sales and/or Marketing ; 4 years leadership experience.
• Previous experience in a Matrix organization with Global and Local exposure.
• Fluent in English
• Fluent in Arabic or French helpful
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
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